|
• 76
percent
of adults
purchased gift
cards
in the 2007
holiday season.
• 91 percent
of adults who
had received holiday
gift cards had
redeemed them
before the end of February 2008.
• Three-quarters
of recipients made sure they used
the card up completely.
• Eight in
ten people would
rather get a gift
card from their
favorite retailer
than any other gift.
• More than
one-half of respondents
say that they always
or often add their
own money when making a purchase
with a gift card.
• Of those
purchasing holiday
gift cards, two-thirds
bought them in
early December.
• Eight respondents
in ten say that
they spend more
(33%) or the same
amount (47%) on a gift card than
they would on an alternate gift.
• Those who
received gift cards
during the 2007
holiday season
were given an average
of 2.6 cards, with
an average value
of $42.32. |
